I know I've done it later than I wanted but I have finally set up the Beauty Classics Instagram account.
I knew Instagram would be important but whilst setting it up it has made me realise just how important. With the huge rise of social media/creative platforms (and merging of them both) such as Instagram, Pinterest and Tumblr it is definitely important to make use of that because of the similarities to my brand's concept. Beauty Classics needs to be quick and easily accessible inspiration for the beauty/fashion conscious, providing inspirations/ideas for classic looks that they may already favour but with a twist, this all fits well with the setup of Instagram too.
'beauty.classics' is the name of the account, it is live but private just for the moment whilst I make sure it looks right! Of course I'm sure I'll tweet things but as it stands this is what it looks like..
I'm pretty happy with the account photo/logo at the moment, I took time to look at other beauty/fashion accounts and felt that monochrome pictures looked really slick and sophisticated and monochrome also fits with being 'classic', also expectedly the account photos were the logo or name of the brand not a photo like most personal accounts. I tried several fonts...
... and originally I was thinking the initials would look best but after trying them all in the instagram account circle actually using the whole name not just initials looked much better, and I think I will add it to the website/blog too as the main logo.
After both looking through brand and personal accounts I also decided that the images needed to have a uniform layout in order to look slick and professional. I have and will make sure all the images have no filters and have an indent of 107 of white on each side, I think this both looks nice layout wise but also showcases the photos in the best way.
It is also important that the individual photo layouts/formats were/are the same. Through looking at other professional brand accounts I now acknowledge the kind of etiquette/standard used to clearly credit and hashtag instagram images, I have used this on the currant images and will use that as a template for all future images.
I have also added the brands own hashtag of #bcbeautyclassics (which I have made sure is not yet used) to have a growing compilation of images from the BC instagram both from the brand account and for others to get involved. I have also used #bc.... to be able to put the photos into categories eg. flick, red lip etc, again for both to use. This will also enhance the quick inspiration element to the brand because you can simply search for the hashtag to find the beauty classic look you want.
I still need to look into more ways of gaining more followers and promoting the page and website which I will get looking at next.
